youtube creator economy north america
Creator Economy Shift - Twitch Loses to TikTok, YouTube Flops
By 2034 Twitch’s share will fall to 18%, while TikTok captures 23% of the North American streaming market, marking a clear reversal of long-standing hierarchies. In the next few sections I break down what the numbers mean for creators, brands, and platform strategists, and why diversification is becoming a