natalie silverstein iab
Experts Warn Silverstein’s IAB Deal Exposes Creator Economy Leak
The IAB’s decision to add Natalie Silverstein to its board creates a transparency gap that could siphon creator value into brand-centric structures. The arrival of Natalie Silverstein on the IAB board has already spurred a 17% uptick in brand budgets for creator collaborations - yet many marketers don’t