creator economy
Creator Economy 2034: Instagram Reels Monetization vs TikTok CPM - Who Pays More for Niche Creators?
TikTok can deliver up to 3× higher CPM than Instagram Reels for niche creators, with a $45 CPM versus $15 on Instagram, because its algorithm pushes short-form content to broader audiences. As short-form video dominates the creator economy, the gap widens for specialists who master platform nuances. Creator Economy Forecast